Data Science & AI · Rotterdam

Yolina
Yordanova

I work at the meeting point of data, software, and people — building tools, untangling messy systems, and turning vague problems into things that actually run.

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About

I'm a data science & AI engineer finishing an MSc at TU Delft, currently consulting at Edelman BV. I like the unglamorous part of the work — auditing what's actually being used, finding where money and time leak, and building the small tool that quietly fixes it.

I move between technical depth and practical delivery: writing the model, but also the macro that lets a non-technical colleague run it. Outside the day job I co-found Clear Ahead Labs and write on Substack.

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Selected work

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Experience

AI & Process Automation Consultant · Edelman BV 2025 — 2026 · ROTTERDAM
Embedded across the Edelman holding group to make Microsoft 365 and internal tooling actually deliver. Equal parts analyst, builder, and translator between technical and non-technical teams.
  • Ran a full M365 license-utilisation audit across the holding group — surfaced major waste (Power BI Premium with no assigned users, Copilot seats at near-zero adoption) and quantified the spend.
  • Built internal tools end-to-end: a PIMCore→Qmica data-transformation pipeline (Python + cross-platform Excel VBA), SharePoint workflow automations, and reference tools for specific teams.
  • Drove M365 adoption — scoping the real problem with each team rather than shipping features no one asked for.
Co-founder · Clear Ahead Labs 2025 — NOW
Cognitive-strain inference for knowledge workers. Took it from idea through customer discovery (11 interviews) and a B2C→B2B pivot. clearaheadlabs.com →
MSc, Data Science & AI · TU Delft → 2026 · APPLIED AI ENGINEERING
Applied AI Engineering track — generative modelling (VAEs, EM, ELBO), social signal processing, and model alignment, with a heavy emphasis on shipping working systems.
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Get in touch